Ouvrage dirigé par Nolwenn Mingant, Cecilia Tirtaine et Joël Augros.
“Film Marketing into the Twenty-First Century” draws on insights from renowned film scholars and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the internet.